For all things candle and home fragrance making!
Aroma Luxe
Emily began her wax melt business during the first lockdown (March 2020) starting by experimenting for herself and friends and family. In July she made the decision to go the whole way and progressed into a full business launching her website in August 2020. Since launching she has completed nearly a thousand orders just on the main website, she’s now stocking wax melts, diffusers both home and car, wax burners, scented sizzlers and she will soon have room sprays and candles to add to her collection.
We wanted to know what made her want to try her hand at wax melt making. Emily told us that she always loved candles and wax melts, but what pushed her into starting her own wax melt business was being furloughed. When she knew that there may not be a job for her to go back to after the pandemic she decided to take her earnings into her own hands. She thought that by just making a few creations for friends and family would help her with just making a bit of money to keep her and her family going. She told us that she needed something to focus on to stop my mental health deteriorating.
So how did Emily start her business? She started making wax melts and selling them to her friends and family, it’s as simple as that! So what’s the story behind the name? Aroma Luxe is quite simply a shortened and snappy version of Luxurious Aromas which is after all what she sells!
We asked Emily how she chooses her wax melt scents, personally, she looks for recommendations for scents what people prefer and burn the most shopping and stocking by popularity!
We also asked Emily if she has any advice for those hoping to build their own candle business? She told us to just DO IT! Focus on your target market, listen to your customers and ask them what works and what doesn’t. Listen and discover what more they want to see and go from there, expand your range such as choosing different shapes/bars/clamshells that suit your customer’s needs!
Check out Aroma Luxe on Instagram @aromaluxe_scents
For Facebook its @aromaluxe
And if you want to explore her website, it’s https://aroma-luxe.co.uk/
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