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Gmelts
For our next customer story, we’re going overseas. Gayle is the owner of GMelts, a wax melt business based in Dubai that is home to handmade, hand-poured fragranced soy wax melts. Gayle focused on ticking all the boxes before launching her ever-popular wax melts brand so let’s take a look at where Gayle started and how she cooked up a storm with wax melts from across the world.
Gayle moved to Dubai in 2016 for her husband's work and proceeded to leave her old job at Marks and Spencer’s in the UK, where she had worked for an amazing 15 years. She’s always loved wax melts and she found it very difficult to find them in Dubai so she decided that she would try a new adventure. She spent over a year researching and testing the market and her products before launching GMelts in 2019. Gayle absolutely loves making melts and trying out new fragrances! It keeps her busy, especially during the summer where it’s super hot and she’s stuck indoors.
Moving to a new country was hard for Gayle and she felt that she needed a purpose. Unfortunately, Gayle’s mum was diagnosed with breast cancer in 2018 which was a very difficult time for her but she felt that when she was making wax melts she could “escape from the nightmare for an hour a so”. Her Mum has now made a full recovery and for GMelts, business couldn’t be better.
When it comes to sampling and selecting fragrances Gayle told us how she explores literally anything that takes her fancy. Often she looks at what is popular with her customers and decides which scents to keep from there.
We asked Gayle what advice she would give to aspiring businesses in the industry, she told us how when she first decided to try and make wax melts it was overwhelming. There were so many different types of wax, fragrances, methods and she did get it wrong a lot before she started GMelts, she often felt like giving up but she was so glad that she didn’t.
Gayles advice? “Just keep practising and trying different wax, products and methods until you find something that works well.”
For GMelts fabulous Facebook page, you’ll find it here.
Or you can discover more GMelts products online at www.gmelts.com
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