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Using Instagram to Boost Your Sales
The other most influential social media platform is Instagram with over 500 million active users a day, Instagram is definitely another channel you should utilise for your business! I use Instagram for a whole host of reasons, from interactive stories to IGTV, there is so much marketing potential for your business within this app!
You need to create an account so see below to find out how you can get started.
Follow the below steps to set up your Instagram Business page:
• Create an account- Sign up with your email address or phone number, and then enter a username. You can log in with your Facebook account details however we suggest NOT doing this as it will create an account based on your personal Facebook page. Since this is for your business, you should use your business email address.
• Create a username and password- If you’re setting up Instagram for your business, the username should be the business name, or as close as you can get it.
• Picking the right profile photo- profile picture should be your logo or something that’s associated with your brand (like your candles) if you don’t have a logo. No selfies please!
• Complete your profile- Fill out bio and contact information fields. This is the only place on Instagram that allows you to use a clickable URL so you can add a link to your eBay/Esty shop or website if you have one.
• Instagram for Business- Click “Try Instagram for Business Tools” and follow the instructions to complete your profile and take advantage of the tools offered.
• Link your account to Facebook- Instagram will ask you to link your business Facebook page or create one. Why? Facebook acquired Instagram a few years ago so the platforms are more integrated than ever! (to get the most out of Instagram business we recommend you do this).
And that’s it, you’re ready to start sharing your work on social media!
Setting up your Instagram shop
To set up your Instagram shop you need to make sure you have the latest version of the Instagram app and have converted your account to a business profile. Next, make sure your Instagram and Facebook page are linked. Once you have completed these steps, Instagram will automatically review your account for approval. Approval might take a few days, but be patient—you’ll get a notification when you’re officially approved.
Why choose Instagram?
Instagram is one of the best places to advertise your products because of its range of features that are easily available. First and foremost it's free and easy to set up and you can follow all of the people you know to get your business started. Instagram allows you to do everything from posting images and videos to setting up an online shop right up to paid advertising, if you have a budget for this! There are so many tools you can access through Instagram, it's just a case of learning how to use them! There are a whole host of courses that you can do online to improve your skills even more!
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