Seasonal Marketing: Boosting your sales

Seasonal marketing is the marketing of products or services at certain points of the year. This can include everything from Christmas to Easter, Halloween to Bonfire Night or a national day! Using seasons and national days to your advantage can help wonders with pushing sales, it's just finding the right way to make it yours. 

Fitting fragrances

As candle and wax melt makers, one of the easiest ways that you can use seasonal marketing to your advantage is to opt for seasonal scents. Scents and fragrances can adjust our mood to enrich your customers' lives. They can trigger forgotten memories, emotions and capture your imagination. Being able to trigger an emotional response or forgotten memory is a great way to upsell your products to both existing and new customers. People love scents that are reflective of seasons because of the memories and emotions connected with them. Whether it's the comforting scent of Christmas cookies or the smell of smokey embers from bonfire night, your customers are more likely to buy scents that they can relate to! At Supplies for Candles we stock a range of seasonal fragrances every year and we’re always looking to stock something new and exciting that your customers have never smelt before, making us your one-stop shop for seasonal scents.

Moulds and memories

Although smell plays an important past in seasonal selling so does the look and feel of a product. Your customers will be used to a standard from your business, whether that be deli pots or snap bars, most businesses have a go-to mould. So why not switch it up? Customers will quickly jump to purchase something new, exciting and seasonal themed! That’s why for Christmas, we love seeing our clients use our festive wax melt mould! Our Christmas Tree Clam Shells are a great addition to your Christmas selection! With three separate moulds in one clam Shell, you can make 3 different fragrances and colours to really bowl over your clientele. 

All that glitters

Just like magpies, the human eye is also drawn to a little sparkle and shine. Adding a touch of mica powder or bio glitter to your wax melt creations is a great way to capture your customer's interest! Opting for colours that fit the season is also a great way to draw customers in. Fresh spring colours like blues, greens and pinks are great for Easter whereas greens, reds and golds are perfect for Christmas! You can also, where possible, match your scents to your fragrances. For example, you could match our Christmas Tree fragrance oil with our green glitter or our Mulled Wine fragrance oil with our red mica powder, this way your customers can really explore their senses.

Selling strategically

Getting your product right is only your first step. Knowing how to sell them is the next hurdle. Promoting your products in a way that is desirable and a ‘must-have’ is the key to sealing the deal. Advertising your creations as ‘great gift ideas’ or ‘perfect stocking fillers’ are just some of the classic ways you can upsell your melts and candles. You can also explore your pricing, offering limited pre-Christmas rush discounts or even considering a Black Friday sale!

As we draw closer to Christmas, it may be worth exploring the opportunity of craft fairs and Christmas markets as possible options, if they’re running. Just remember for places like this you may need to check if there are any restrictions due to Covid-19 and you will also need insurance, which you can find out more about here in our blog. As you know, the general public are known for spending more during the Christmas period so selling at where you can when you can, is a great way to broaden your customer base and gain more sales.

However, if being out and about isn’t for you and Christmas markets and fairs aren’t going ahead, going live online could be a great alternative. Users are more likely to impulse buy online due to the ease of payment and delivery. Those who enjoy purchasing Christmas gifts without having to leave the house could be your perfect customer base!

When it comes to seasonal selling, there are so many ways you can make it work for you. Practice, testing and a whole lot of effort will help you understand what works best for your business. Why not let us know how you take on seasonal selling? Fill in our customer stories form and share a little bit of your business with the Supplies for Candles community.