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For all things candle and home fragrance making!
Branching out: Exploring other products in your reach
Have you been bitten by the craft bug? If you’re itching to explore more than you’re used to, now is the time. With recent events, people have spent a lot of time indoors learning new skills and practices. At Supplies for Candles we have seen a whole host of people try their hand at making their own candles, so why stop there? With so many different types of products on the market, the creative outputs are endless. Branching out into new areas of home craft is a great way to learn a new skill all whilst offering a greater variety of products for your customers.
Knowing where to start
There are lots of factors that may you need to consider before branching out into your next creative adventure especially if you’re planning to sell to your client base. First and foremost, do some research into areas of interest to both you and your clients to ensure you’re not spending time and money on something that your customers aren’t interested in. Have a look at your competitors and similar businesses to see what sort of products they are offering. If you want something a little more organic, don’t be afraid to ask your audience what they want. Try utilising your social media platforms by posting polls or ask them to comment on your posts about what they would like to see.
Next is affordability. Make sure that you research the cost of your individual products, how much of your time it will take and of course how much it will cost to package and ship your orders. If you’re happy with your costs be sure to put a strategic profit margin in place that will ensure you are rewarded for your time and effort.
What comes after candles?
If you’re used to candle making and know the industry inside out, take the opportunity to use your skills elsewhere. Often the skills involved in candle making can be translated across a variety of other crafts, so what are you waiting for? At Supplies For Candles, we’re home to an abundance of wax melt, air freshener and reed diffuser products that are just waiting to be trialled and tested by our trusted customers. If you’re looking to explore something a little bubblier, why not head on over to our sister company’s website, The Soap Kitchen, where you’ll find everything you’ll need to start making your own lip balms, soaps, toiletries and bath bomb products.
If you’re looking for a smooth transition, wax melts may be your go-to. If you’re looking for something nice and easy, reed diffusers will become your best friend. If you’re looking for a challenge why not have a go at something a little more cosmetic like a bath bomb or bodywash. With so much on offer, the world is your creative oyster.
How do I master my art?
There are lots of ways you can get help when it comes to trying something new. At Supplies For Candles, our team are always available via email, phone or social media to help answer any questions you may have about our products. If you’re looking for something a little more in depth, head on over to our brand-new blog, the Candle College, a platform that has been designed to give you all the knowledge and know-how on everything from candles to car air fresheners. Did you know we also have our very own collaborative Facebook group, a place for candle enthusiasts to group together and discuss their experience and knowledge.
Set for success
Once you’ve mastered your craft and you’re ready to get your shiny new products out into the world, don’t be afraid to shout about it. Utilise your social media to the best of its ability by posting regularly using relevant content and good quality images. By taking an efficient and professional approach to your social media will ensure that users trust and invest in your products.
Once your new products are live, it’s important to keep a close eye on them. Tracking their popularity, sales and customer feedback will allow you to evaluate whether they’re working for you and your customers. This way, if there are any issues, you can fix them from the get-go, alternatively if it isn’t working out, you won’t have wasted time and money keeping them running.
At Supplies For Candles, we love seeing our customers try something new. Whether its sampling a new scent or taking on a whole new craft, our team are here to support you. Our website is also home to a range of beginner kits to get your new venture off on the right. Remember to check back in to Candle College for other helpful tips and ideas that will help to stay at the top of your game and keep up with our latest product releases on Facebook and Instagram.
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